AirTalk for February 25, 2013

NBC suffering sweeps week like never before

TV-Warren Littlefield

AP

Former NBC President of Entertainment, Warren Littlefield, gives an insider account of NBC in its golden age in his new book, "Top of the Rock: Inside the Rise and Fall of Must See TV."

NBC is struggling this month after receiving its worst sweeps week ratings ever in the key 18-49 demographic, adding to a series of blows for the network. The network is failing to keep up with competitors ABC, CBS, Fox, and for the first time ranked below Spanish-language Univision -- finishing in last place during February sweeps.

In the 1990s, long before “The Office” and “Parks and Recreation” fought tooth and nail for ratings, NBC reigned supreme during primetime. Their Thursday night line-up was unbeatable, and millions of viewers tuned in all week for heavy-hitters like “Friends,” “Frasier,” “Law and Order,” and “ER.” The network was at the top of its game, earning a reputation for “Must See TV.”

Former NBC President of Entertainment Warren Littlefield joins Larry to discuss his insider account of NBC in its golden age. His book, “Top of the Rock: Inside the Rise and Fall of Must See TV” is an oral history that includes behind-the-scenes accounts from some of NBC’s most beloved stars. Delve into the creativity, effort, and risk behind the shows that made the network so popular – before it all fell apart.

Guest:
Warren Littlefield, Former NBC President of Entertainment; Author, “Top of the Rock: Inside the Rise and Fall of Must See TV”

 


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