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Rock the Vote puts its imprint on the the Los Angeles city election

by AirTalk®

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This combo shows a Feb. 20, 2013 file photo of Los Angeles mayoral candidate Eric Garcetti speaking to media in Los Angeles, left, and undated image provided by the Wendy Greuel Campaign of mayoral candidate Greuel meeting with voters. AP

Voter turnout for tomorrow’s runoff mayoral election between City Controller Wendy Greuel and Councilman Eric Garcetti is expected to be in keeping with historical trends, meaning the number would more likely than not be pretty low. Only 21% of eligible voters went to the poll back in the March primary, despite the millions of dollars candidates spent blanketing the airwaves with ads.

One group is working on the ground to change that with the youth vote. Rock the Vote is known for engaging youth voters nationally—and, for the first-time ever, it is going hyperlocal. If this Los Angeles experiment proves successful, Rock the Vote plans to flex its muscles in other municipal elections. Larry talks to Heather Smith, president of Rock the Vote, on getting the youth vote out tomorrow.

Heather Smith, President of Rock the Vote

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