What's next for Moca?
After months of speculation, the Museum of Contemporary Art is expected to announce the departure of the museum’s director Jeffrey Deitch Wednesday. Deitch’s three year tenure has been a rocky one. With a background as an art dealer and New York gallery owner, Deitch’s appointment was an out-of-the-box pick. Museum gallery directors typically come up through the ranks of academia.
But, MOCA was on the brink of financial collapse when Deitch took over and framed their decision as an adventurous risk.
Deitch began his directorship of MOCA promoting the intersection of visual art and pop culture. His projects included a retrospective on the art of actor Dennis Hopper and a collaboration with actor James Franco. In today’s meeting the board is also expected to announce that it’s close to completing a fundraising drive announced in March to raise the museum’s endowment from $20 million to $100 million.
How did Deitch influence the museum? What was his role in increasing the museum’s endowment? What’s next for MOCA?
Christopher Knight, LA Times Art Critic