Airtalk for August 7, 2013

Americans are reaching for something other than a Bud

beer

djromanj/Flickr

A Gallup survey found that Americans aren't as crazy about beer as they were 20 years ago.

Beer has lost its place as America's favorite alcoholic beverage, according to a new poll. Gallup says Americans are just as likely to drink a cold brew as they are to order a glass of red or white. Two decades ago, 47 percent chose beer and only 27 percent wine. Those between 18- to 29-year-olds who are non-white are particularly embracing wine as booze of choice.

The beer industry has experienced a bifurcation in the last few years. On the one hand, sales for well-known entities like Budweiser, Bud Light and Miller Lite have seen a steep drop, but craft and craft-related brands have continued to see double-digit growth. Los Angeles seems to bear out this trend with new microbreweries cropping up every few months.

Are you drinking more wine than beer? What's your favorite beer? Are you an imported beer person, a domestic beer drinker, or a home-brew devotee?

Guests:

Jenny Zegler, beverage analyst at Mintel, a global market research firm

Tom McCormick, executive director of California Craft Brewers Association

 


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