Obamacare, Affordable Care Act, healthcare reform - would a rose by any other name be as controversial?
The Associated Press and NPR said this week that they're going to cut down on using the term 'Obamacare', with NPR standards editor Stuart Seidel saying that the term can no longer be defended as neutral.
When the fight over the healthcare law first started, 'Obamacare' was a derogatory term used by opponents of the law. But that was until the president himself said he actually liked it. Then it started cropping up in news reports in nearly every media outlet in print, TV and radio. But NPR and the AP are now backing off, saying it has become a hot button term again.
The AP is going even further by saying the name of the health-care law itself, the Affordable Care Act, is also prejudicial in that "its very name is promotional; opponents believe it will not be affordable for individuals or the country. The AP will instead use terms like 'healthcare overhaul' or 'the new healthcare law' instead of Obamacare or ACA.
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Which term do you find more political? Which one do you prefer to hear in news reports? Is there any way of talking about the healthcare law without it sounding political?
Andrew Beaujon, reports on the media for Poynter Online