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Univision reaches out to young Latinos with Fusion

by AirTalk®

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MARCH 2011: U.S. President Barack Obama (R) and moderator Jorge Ramos participate in an education town hall hosted by Univision at Bell Multicultural High School, Washington, DC. Fusion, Univision's new English language channel will launch tonight with another Ramos interview with President Obama. Pool/Getty Images

The Spanish-language network Univision Communications is launching a channel today that it hopes will appeal to young Latinos. Fusion is the new channel created as a joint initiative between Disney and ABC Television that’s expected to get Latino millennials more interested in the news.

The new channel stemmed from the recognition that second and third generation Latinos watch television in English. Issac Lee, Fusion’s chief executive said the channel will have a more relaxed tone than traditional TV news and will emphasize humor.

How else will Fusion differ from other news networks? Is this new channel something that really appeals to young Latinos?

Federico Subervi, professor at the School of Journalism and Mass Communication at Kent State University in Ohio who research focuses on Latino media and audiences

Alain Groenendaal, CEO of Wing, a Latino marketing firm in New York

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