What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James?
Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert on the entertainment industry, has been looking at these questions for more than a decade.
In her new book, “Blockbusters,” she explains why the entertainment industry pins so much of their hope on the mega-blockbuster.
Anita Elberse, Professor of Business Administration at Harvard Business School and author of “Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment” (Henry Holt and Co., 2013)