AirTalk for December 26, 2013

Social media fame isn’t always what it seems

Harry How/Getty Images

YouTube Comedian Jenna Marbles reacts to her ceremonial first pitch before the game between the Cincinnati Reds and the Los Angeles Dodgers at Dodger Stadium on July 26, 2013 in Los Angeles, California.

YouTube, Twitter, and other follower-based social media sites are all about popularity – but how many of famous social mediaites' followers are legitimate?

In an independently-produced  investigative piece, Frank Elaridi explores the growing practice of purchasing followings. Buying social media clout may not be a bad idea for filmmakers or YouTube and Twitter personalities who are looking to expand their reach.

Fame: For Sale takes a deeper look at the phenomenon of artists and celebrities boosting their profiles and using their increased followership to cash in.

What are the incentives to building a faux following on social media? Are there any drawbacks? How might this kind of purchasing change the legitimacy of social media fame?   

Guest:
Frank Elaridi, the journalist behind “Fame: For Sale,” an independently-produced investigative feature. He is also a freelance producer for ABC Network News

Karen North, Director, Annenberg Program on Online Communities, USC Annenberg School for Communication and Journalism


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