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Golden Globes 2014: What’s the most effective way to hype an awards show?

by AirTalk®

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Tina Fey and Amy Poehler host the 70th Annual Golden Globe Awards at the Beverly Hilton Hotel International Ballroom on January 13, 2013 in Beverly Hills, California. The duo will also host the ceremony in 2014 and 2015. Handout/Getty Images

Trailers for the Golden Globes and the Oscars have been floating around the internet, circulating on social media, and sneaking in some screen time in preparation for awards show season.

The shows have always been hyped up, but in recent years, the announcement of who will host the shows, contracts for years in advance, and trailers for the big events have become a more important part of attracting viewers.

While ratings for the shows fluctuate and producers attempt to capture audience interest, some shows have proven adaptable and others have floundered. The Tony Awards, for example, have been praised by critics as increasingly entertaining, while the Academy Awards have struggled to find reliably funny hosts.

How far in advance do we want to see Ellen psyching people up for the Oscars? How long should Tina Fey and Amy Poehler be locked into the Globes? Are these multi-platform advertising efforts truly engaging and effective?


Barry Adelman, Executive Producer of the Golden Globes

Tom O’Neil, Editor and CEO Gold Derby


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