It’s called “normcore” and it’s apparently taking the streets of New York by storm, according to New York magazine.
Consciously eschewing high-end labels, the cool kids in the fashion capital of the world are now raiding their folks closets and donning dad jeans and Patagonia fleece and a pair of comfy sneakers. Essentially, “normcore” says dressing "normal" is the ultimate fashion statement. The trend forecasting firm K-Hole widens the fashion concept to a larger social attitude, which New York magazine sums up as "embracing sameness deliberately as a new way of being cool, rather than striving for 'difference' or 'authenticity.'"
Emily Segal, a cofounder of K-HOLE, a trend forecasting group in New York.