TIMOTHY A. CLARY/AFP/Getty Images
New Yorkers and tourists on 5th Avenue in New York October 31,2011.
It’s called “normcore” and it’s apparently taking the streets of New York by storm, according to New York magazine.
Consciously eschewing high-end labels, the cool kids in the fashion capital of the world are now raiding their folks closets and donning dad jeans and Patagonia fleece and a pair of comfy sneakers. Essentially, “normcore” says dressing "normal" is the ultimate fashion statement. The trend forecasting firm K-Hole widens the fashion concept to a larger social attitude, which New York magazine sums up as "embracing sameness deliberately as a new way of being cool, rather than striving for 'difference' or 'authenticity.'"
Emily Segal, a cofounder of K-HOLE, a trend forecasting group in New York.