The conservative media empire launched by the late Andrew Breitbart is making a major push into the Golden State. Breitbart California made its debut this week and will showcase conservative success stories in California and what it calls the 'failures of the left-wing establishment.'
Conservative politics could use the boost as figures show Republican engagement in California dwindling. Republicans currently hold no major statewide offices and the number of registered Republicans dropped from 35.2% in 2003 to 28.9% in 2013.
The new site was still celebrating its debut when critics pounced on its controversial marketing campaign, which featured Photoshopped images of a 'twerking' House Minority Leader Nancy Pelosi in a bikini with her tongue hanging out a la Miley Cyrus.
Other images in the campaign showed Facebook founder Mark Zuckerberg's face on a topless female body with the phrase "Covering Cali-sized IQs & cup sizes." The controversy already cost Breitbart California one of its most prominent voices when House Majority Whip Kevin McCarthy pulled his column from the site.
How will the addition of Breitbart California shake up the conservative media landscape? Will the site have any impact on flagging Republican participation in state politics? Will the controversy over the Pelosi marketing photos cause a setback in the party's efforts to engage more women?
Jon Fleischman, politics editor for Breitbart California