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A security guard keeps watch outside Tom Liquor store at the intersection of Florence and Normandy Avenues South Los Angeles on April 27, 2012 in Los Angeles, California.
Earlier this month, the government approved a new product called ‘Palcohol’—or powdered alcohol, but regulators now say those approvals were “issued in error.” Now, it remains to be seen if and when the product will hit the shelves.
A representative for the Alcohol and Tobacco Tax and Trade Bureau—the federal agency that approved seven varieties of ‘Palcohol’ on April 8—told the Associated Press Monday simply that the approvals were issued in error, but didn’t elaborate on how the error occurred.
Palcohol founder Mark Phillips presents the issue as a minor snag in his powdered booze hitting the market. He told reporters he needed to resubmit the labels.
The Phoenix-based company plans to sell a variety of powdered alcohol, including vodka, rum, cosmopolitan and mojito.
What does it mean that the powdered alcohol approvals were issued in error? Will a product like this be sold in stores anytime soon? What concerns do you have about a product that can turn water into vodka with a pinch of powder?
Robert Lehrman, founding attorney at Lehrman Beverage Law, a law firm specializing in the regulation of a wide array of beverages. His blog, Bevlog, first outed the approvals for Palcohol.