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Spanish insurance giant marketing auto coverage to undocumented immigrants and Latinos




Motorists make their way out of downtown Los Angeles headed east on the Interstate 10 freeway on August 30, 2013.
Motorists make their way out of downtown Los Angeles headed east on the Interstate 10 freeway on August 30, 2013.
FREDERIC J. BROWN/AFP/Getty Images

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Madrid-based insurance provider Mapfre has been making inroads on California's auto insurance market.

This month, its chief executives met with California Insurance Commissioner, Dave Jones, as reported by the Los Angeles Business Journal. The company wants to offer car insurance to Spanish-speaking drivers generally and wants to market to undocumented immigrants who are legally licensed to drive.

The major questions are how large is the market demand and what are the economics of insuring drivers living illegally in California.

Guests:

James Rufus Koren, Staff Reporter, Los Angeles Business Journal

Pete Moraga, Spokesman, Insurance Information Network of California