AirTalk for July 16, 2014

Cappuccino potato chips could be a winning combination

Lay's "Do Us A Flavor" Finalist Announcement at NYSE

Diane Bondareff

Actress Eva Longoria and Chef Michael Symon join the Lay's brand at the New York Stock Exchange, Tuesday, Feb. 12, 2013, in New York, to introduce the three Lay's "Do Us A Flavor" contest finalist flavors.

A cup of cappuccino and a bag of potato chips doesn’t sound like a delicious combination, but the people at Lay’s thinks it could be a winning one. The potato chip company rolls out its annual “Do Us a Flavor” this month, where fans can try four different flavors and vote on their favorite online through October 18. Joining the Cappuccino potato chip will be Cheddar Bacon Mac & Cheese, Wavy Mango Salsa and Kettle Cooked Wasabi Ginger.

"The flavors that you see in the U.S. are probably driven by the multicultural nature of the U.S. consumer," says Lynn Dornblaser, Director of Innovation and Insight at Mintel, adding that the U.S. is actually late to the game when it comes to oddly flavored snacks.

In the U.K. and Asia, there are even more and even wilder flavor combinations for chips: lamb and mint, turkey with stuffing, and even chicken and Pepsi. 

AirTalk listeners weighed in on the air and online with some of the strangest flavor combinations they've tried:

KPCC's online polls are not scientific surveys of local or national opinion. Rather, they are designed as a way for our audience members to engage with each other and share their views. Let us know what you think on our Facebook page, facebook.com/kpcc, or in the comments below.

Is this recent food craze of combining sweet and salty going too far? Intrepid foodies will be able to make their own decision when these flavors hit stores come July 28. Which flavor would you try?

Guest:

Lynn Dornblaser, Director of Innovation and Insight and new product expert at Mintel, a global market research firm

 


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