A new smartphone app makes it easier for consumers to vote with their wallets. BuyPartisan, created by former Capitol Hill staffer Matthew Colbert, allows food shoppers to scan grocery store barcodes, then reveals political spending of the manufacturer and its corporate board members.
For example, a quick scan of Kashi Crunchy Granola Bars shows an overall average of 78.5 percent in Republican spending, 11.5 percent Democrat, and 10 percent "others." The data is compiled from the Center for Responsive Politics, the Sunlight Foundation and the National Institute on Money in State Politics. During an era that many analysts call “hyperpartisan,” the app might catch on quickly with constituents.
Would you use this app? Do you foresee any unintended consequences? Why stop at grocery store products - will it include magazines, furniture, clothing?
Matthew Colbert, Founder of app developer Spend Consciously, which created the BuyPartisan app
Margaret Kimbrell, Executive Director, No Labels, a national movement of Democrats, Republicans and independents dedicated to decreasing "hyper-partisanship."