AirTalk®

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Black Friday recap: In-store sales slump while online shopping soars

by AirTalk®

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Shoppers wait to pay for their gifts at a toy store. STAN HONDA/AFP/Getty Images

This holiday shopping season is predicted to be a busy one.  

Between Black Friday, Small Business Saturday, and Cyber Monday more than 135 million shoppers were  expected to hit the stores or shop online. While we saw a slight downward trend in sales for brick-and-mortar stores, online sales were up by double digits. Some analysts say it's a sign that Black Friday is becoming less important to holiday shoppers.

We’ll take a look at the money spent this holiday weekend, shopping trends and whether more people are ditching the in-store sales for online deals.

Guests:

Sucharita Mulpuru,  e-commerce analyst at Forrester Research, a technology research and advisory firm based in Cambridge, MA

Kit Yarrow, consumer research psychologist and professor at Golden Gate University in San Francisco and author of the forthcoming book “Decoding the New Consumer Mind: How and Why We shop and Buy” (March 2014, Jossey-Bass)

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