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Trump swears off profanity to the chagrin of some supporters




Republican presidential candidate Donald Trump speaks to voters on February 17, 2016 in Bluffton, South Carolina. T
Republican presidential candidate Donald Trump speaks to voters on February 17, 2016 in Bluffton, South Carolina. T
Win McNamee/Getty Images

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At the most recent Republican debate, Donald Trump promised to stop using vulgarities such as "schlong," "crap," and the slang version the female sexual organ, but his impact on political rhetoric could be hard to undo, according to experts in communication.

Moreover, Trump choosing to use slang and "unpresidential" language could be rallying his base effectively. A reader poll at the conservative news website The Blaze found 37 percent of survey respondents see Trump's cursing as a plus, saying his plain speaking is refreshing.

Who is turned on and who is turned off when political candidates use profanity? What impact does it have on the discourse overall?

Guest:

Tom Hollihan, Professor of Communication, USC Annenberg School; he has authored several books including, "Uncivil Wars: Political Campaigns in a Media Age"