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The SoCal radio merger that aims to put 88.5FM on the map




Courtesy of 88.5 KCSN

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Two noncommercial radio stations will join forces in the hope of creating a public radio juggernaut in the already crowded LA radio market.

Both stations -- KCSN in Northridge and KSBR in Mission Viejo -- share the same FM frequency 88.5. The combined entity, branded “The New 88.5” will adopt KCSN’s adult album alternative format, focusing on pop, rock and other musical genres.

Separately, KCSN and KSBR have an audience of about 1 million listeners. Their marriage could reach a potential 11.5 million listeners.

Guest:

Sky Daniels, program director of KCSN-FM, based at Cal State Northridge