From 280 characters to listicles, copywriting has experienced a style overhaul this past decade and Buzzfeed copy chief Emmy J. Favilla has been a major driving force in the shift.
When Favilla first started working at Buzzfeed in 2012 as a copy editor, she was also tasked with the major responsibility of creating the website’s style guide. Her new book “A World Without ‘Whom’: The Essential Guide to Language in the Buzzfeed Age,” outlines the author’s philosophies on the written word and what it means to “correctly” write in the modern age.
With chapters dedicated to topics such as how to write about social issues and what language trends are here to stay (hint: “woke,” “GIF” and all the various “dad goals” and “squad goals” made the cut), Favilla makes writing in a seemingly free-for-all internet world a little more organized.
Join host Larry Mantle as he discusses language and all its modern nuances with the Buzzfeed copy wiz, and feel free to call in with your composition and style questions at 866.893.5722.
Emmy J. Favilla, copy chief for Buzzfeed and author of the new book “A World Without ‘Whom’: The Essential Guide to Language in the Buzzfeed Age,” (Bloomsbury, 2017); she tweets @em_dash3