Brand & Martinez for September 6, 2012

Why Bill Clinton still has his mojo

US - VOTE - 2012 - DEMOCRATIC CONVENTION

MLADEN ANTONOV/AFP/Getty Images

The 42nd President of the United States Bill Clinton addresses the audience at the Time Warner Cable Arena in Charlotte, North Carolina, on September 5, 2012 on the second day of the Democratic National Convention (DNC). The DNC is expected to nominate US President Barack Obama to run for a second term as president on September 6th.

Last night, Bill Clinton gave what's being called the speech of his life. A 50-minute full-throated endorsement of President Obama and condemnation of Republicans.

"We Democrats, we think the country works better with a strong middle class, with real opportunities for poor folks to work their way into it, with a relentless focus on the future, with business and government actually working together to promote growth and broadly shared prosperity. You see, we believe that 'We're all in this together' is a far better philosophy than 'You're on your own.'"

Selling the Democrats message is the goal of this week's convention, but why is Mr. Clinton so much better at it than anyone else? He's known for his skills behind a podium but how much of that is talent and how much is learned?

We speak to James Fallows, national correspondent of The Atlantic about how Clinton did and what tricks politicians use to make their talks memorable.


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