Brand & Martinez for September 11, 2012

Apple set to release its latest iPhone

DaMongMan/flickr Creative Commons

Three generations of iPhones side-by-side.

After months of rumors and photos of alleged prototypes, Apple is set to unveil a new iPhone tomorrow. It's not just consumers who are excited about the launch. Analysts at J.P. Morgan say sales of the new iPhone could measurably increase the nation's Gross Domestic Product by as much as 0.5 percent, that's $78 billion.

Meanwhile, questions remain about labor practices at plants in China, where the iPhone is assembled. New York Times staff writer Charles Duhigg has written a series of stories about working conditions in the plants.

Guest:

Charles Duhigg, writer for the New York Times, and author of "The Power Of Habit: Why We Do What We Do In Life and Business"


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