Brand & Martínez

Brand & Martínez is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand & A Martínez

Can Facebook peer pressure your friends into voting?

by Brand & Martínez

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U.S. President Barack Obama (L) talks with Facebook CEO Mark Zuckerberg (R) during a town hall style meeting at Facebook headquarters in Palo Alto, California. Justin Sullivan/Getty Images

Facebook is great for posting pictures of sunsets or sharing links with your friends, but could it swing an election?

A new study from the University of California in San Diego looked at how the social network affects voter turnout, and found that just a simple "go vote" message was able to inspire more than 300,000 people to head to the ballot box.

It's the latest in a growing body of research on how social networks are influencing politics.


James Fowler, professor of medical genetics and political science at UC San Diego, and lead author on the study

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