Brand & Martínez

Brand & Martínez is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand & A Martínez

Asian-American YouTube stars find new paths to fan base

by Kaitlin Parker | Brand & Martínez

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Korean-American rapper Jonathan Park, stage name Dumbfounded, has found popularity through using internet channels like YouTube to promote his music. Courtesy of DFD

We've heard a lot about how the internet has transformed the entertainment industry. How people have used cheap digital technology to become do-it-yourself celebrities. And in LA, there's a pretty long list of actors, directors musicians and dancers who have hundreds of thousands of followers on social networks.

Many have sponsorship deals with major advertisers, but they're not traditional stars. You won't find them in Hollywood, but instead in Koreatown.

Kaitlin Parker reports on Asian American YouTube stars who are taking their shows on the road, and finding no shortage of real-life fans.

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