Brand & Martínez for September 19, 2012

Could button sales be the key to predicting politics?

Kevork Djansezian/Getty Images

Buttons showing former president Ronald Reagan are display at the California Republican Party Convention.

When you think of people that make money from politics, most would mention lobbyists or campaign strategists, but what about button makers?

We reconnect with NYC button maker Mort Berkowitz and talk his best sellers on the campaign trail, his predictions for the political season and his new favorite slogans.


Mort Berkowitz, political button maker based in New York

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