The Madeleine Brand Show for September 24, 2010

What Meg Whitman Could Learn From A Duck

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Spencer Platt/Getty Images

In celebration of the 10 year anniversary of the Aflac duck campaign, a duck wears a birthday cap while held by Todd Evans on the floor of the New York Stock Exchange on February 25, 2010 in New York, New York.

A Field poll shows the race for California governor is a dead heat. Interestingly, polling shows Republican Meg Whitman leading Democrat Jerry Brown in traditionally Democratic Los Angeles County.

It appears that Whitman's huge investment in her campaign - she's spent 120 million dollars so far - is paying off.

But could she have gotten more bang for her mega-bucks?

Steve Proffitt talks to the creator of the AFLAC ads. Linda Kaplan Thaler says the AFLAC duck took an obscure insurance company and made them a household name. And it did it relatively cheaply.

Thaler says Whitman, and other politicians may be making a mistake by saturating the airwaves with ads. That can turn voters off, or just send them to the mute button.

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