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What Meg Whitman Could Learn From A Duck




In celebration of the 10 year anniversary of the Aflac duck campaign, a duck wears a birthday cap while held by Todd Evans on the floor of the New York Stock Exchange on February 25, 2010 in New York, New York.
In celebration of the 10 year anniversary of the Aflac duck campaign, a duck wears a birthday cap while held by Todd Evans on the floor of the New York Stock Exchange on February 25, 2010 in New York, New York.
Spencer Platt/Getty Images

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A Field poll shows the race for California governor is a dead heat. Interestingly, polling shows Republican Meg Whitman leading Democrat Jerry Brown in traditionally Democratic Los Angeles County.

It appears that Whitman's huge investment in her campaign - she's spent 120 million dollars so far - is paying off.

But could she have gotten more bang for her mega-bucks?

Steve Proffitt talks to the creator of the AFLAC ads. Linda Kaplan Thaler says the AFLAC duck took an obscure insurance company and made them a household name. And it did it relatively cheaply.

Thaler says Whitman, and other politicians may be making a mistake by saturating the airwaves with ads. That can turn voters off, or just send them to the mute button.