The Madeleine Brand Show for October 4, 2010

Ikea's Bigger Secret

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What's Ikea got to hide?

It sells dressers for 40 bucks and hotdogs for 50 cents. And yet they made roughly $3.4 billion in profit last year.

We're talking about Ikea, purveyor of flat packed furniture and seller of Swedish meatballs.

Last week the company published its profits for the first time. Sanden Totten reports on where all that money goes.

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