The Madeleine Brand Show for October 20, 2010

Humboldt County Prepares for Passage of Prop. 19

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Justin Sullivan/NPR

Marijuana in California costs much less than $2,000 a pound, according to interviews with more than a dozen growers and dealers. But the people who don't have quality product aren't selling it, according to a former underground grower who now cultivates medical marijuana.

Judy Muller, reporter for KCET’s SoCal Connected, previews her story on Humboldt County, and how it’s preparing for the passage of Proposition 19, the measure that would legalize recreational marijuana use in California.

Humboldt County is known as the “Pot Capital of the World” but not everyone there is in favor of legalization. Many growers are concerned about competition from larger, industrialized growing operations that would drive down prices and flood the market if Prop 19 were to pass.

The residents that are in favor of Prop 19 see a marketing opportunity. They want Humboldt County to be to marijuana what Napa is to wine.

Her story airs tonight on KCET .


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