The Madeleine Brand Show for November 10, 2010

The power of Conan O'Brien: Sharon Waxman on the late night wars

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Mike Mitchell

A fan made guerilla marketing campaign for Conan thrust him into the spotlight and helped him sell out his tour shows across the nation.

The late night talk show battle has been dominated by Conan, so far this week. His new show premiered on TBS on Monday, and beat out Leno, Letterman, and Stewart in the ratings. Sharon Waxman, editor of the, lets us know what to expect from this late night shake up.

Conan tries to make sure his new show will start off with a bang... by driving a car full of explosives off a cliff.

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