The Madeleine Brand Show for November 19, 2010

How your Facebook could influence your insurance premiums

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Will online data soon replace getting your blood drawn when you're applying for life insurance?

Why bother filling out forms when your insurance company can check your Facebook status? As part of the Wall Street Journal's ongoing coverage of internet privacy, they've found that life insurers may soon use treasure troves of online data to help determine customers' rates.

Leslie Scism, co-author of the story, joins us to discuss the ramifications.

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