The Madeleine Brand Show for September 15, 2011

California to entice drivers to go green with a pay-per-mile system

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Henrik Sorensen

California regulators approved a new insurance program this week. It's called "SAVE" and it'll be offered by CSE Safeguard Insurance Company.

A new pay-as-you-go insurance plan could get drivers to go green while saving money. Drivers would pay by the mile, allowing those that drive less to pay less. The idea is to help people save money and help the environment. The plan could also help alleviate gridlock on California's much traveled roads, by encouraging drivers to talk public transportation. Do these green incentives really work? George Howard, a psychology professor at the University of Notre Dame joins us.

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