Stuart Wilson/Getty Images
LONDON, ENGLAND - DECEMBER 12: Actress Rooney Mara attends the world premiere of 'The Girl With The Dragon Tattoo' at Odeon Leicester Square on December 12, 2011 in London, England. (Photo by Stuart Wilson/Getty Images)
You'd have to be frozen under a Swedish snow bank to have missed all the promotion for the new "Girl With the Dragon Tattoo" movie. There are ads on TV, banners on websites and even cross promotions with stores like H&M. Sony Pictures, which is distributing the movie, is betting a lot on this film's success.
John Horn, entertainment business writer for the Los Angeles Times.