The Madeleine Brand Show for January 26, 2012

Behavioral Pricing - How the data collected about us online shapes the amount we pay in stores

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Steve Proffitt explains one way that the data collected when we spend time online is used.

We all know that merchants and online sites like Facebook are collecting a lot of data about us. We’re less clear on what they might be doing with it. Steve Proffitt tells Madeleine about one way retailers are starting to use all that info. It’s called Behavioral Pricing, and it could mean you end up paying a little bit more, because merchants know you really want to buy a specific item.

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