We all know that merchants and online sites like Facebook are collecting a lot of data about us. We’re less clear on what they might be doing with it. Steve Proffitt tells Madeleine about one way retailers are starting to use all that info. It’s called Behavioral Pricing, and it could mean you end up paying a little bit more, because merchants know you really want to buy a specific item.
Behavioral Pricing - How the data collected about us online shapes the amount we pay in stores
Recently on The Madeleine Brand Show
-
-
Weekend Alibi: Tarzan turns 100, Gyoza and Beer
August 17, 2012 -
Father of Navy suicide victim shares his son's story
August 17, 2012
About The Madeleine Brand Show
The Madeleine Brand Show, exclusively on 89.3 KPCC, 89.1 KUOR and 90.3 KVLA, captures the spirit of the West in a conversational, informal, witty style and examines the cultural issues people are buzzing about. Hosted by Madeleine Brand, and produced by Kristen Muller, Steve Proffitt and Sanden Totten, the show includes regular segments like Weird L.A. - highlighting a person, place or thing that you've never heard about, but probably should; Parenting on the Edge - a weekly discussion on the challenges and pitfalls of raising kids; as well as regular contributors like Luke Burbank, Rico Gagliano, Brendan Newnam and John Moe to help dissect culture, technology and business news.

Listen to story
05:29
The best SoCal news in your inbox, daily.
The Madeleine Brand Show for January 26, 2012
- Behavioral Pricing - How the data collected about us online shapes the amount we pay in stores
- Tech companies like Apple use China to make things fast, but worker safety questioned
- John Moe brings you tech news, new Xbox on the way?
- Rare Abraham Lincoln telegraphs now in Pasadena
- Marine biologist Pat Krug talks hybrid sharks
- Sports news with Jason Sklar: NBA rivalry, the Superbowl and hockey player boycotts White House