The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

Behavioral Pricing - How the data collected about us online shapes the amount we pay in stores

by Steve Proffitt | The Madeleine Brand Show

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Steve Proffitt explains one way that the data collected when we spend time online is used. AFP/Getty Images/AFP/Getty Images

We all know that merchants and online sites like Facebook are collecting a lot of data about us. We’re less clear on what they might be doing with it. Steve Proffitt tells Madeleine about one way retailers are starting to use all that info. It’s called Behavioral Pricing, and it could mean you end up paying a little bit more, because merchants know you really want to buy a specific item.

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