Behavioral Pricing - How the data collected about us online shapes the amount we pay in stores

by Steve Proffitt | The Madeleine Brand Show

32938 full — Steve Proffitt explains one way that the data collected when we spend time online is used. AFP/Getty Images/AFP/Getty Images

We all know that merchants and online sites like Facebook are collecting a lot of data about us. We’re less clear on what they might be doing with it. Steve Proffitt tells Madeleine about one way retailers are starting to use all that info. It’s called Behavioral Pricing, and it could mean you end up paying a little bit more, because merchants know you really want to buy a specific item.

About The Madeleine Brand Show

The Madeleine Brand Show, exclusively on 89.3 KPCC, 89.1 KUOR and 90.3 KVLA, captures the spirit of the West in a conversational, informal, witty style and examines the cultural issues people are buzzing about. Hosted by Madeleine Brand, and produced by Kristen Muller, Steve Proffitt and Sanden Totten, the show includes regular segments like Weird L.A. - highlighting a person, place or thing that you've never heard about, but probably should; Parenting on the Edge - a weekly discussion on the challenges and pitfalls of raising kids; as well as regular contributors like Luke Burbank, Rico Gagliano, Brendan Newnam and John Moe to help dissect culture, technology and business news.