There's no shortage of "helpful" advice out there for shrinking our home energy footprints: Insulate the attic! Chuck those incandescent light bulbs! Unplug that computer when you’re not computing!
Much of it goes ignored. But a new strategy is catching on with some of the states' biggest utilities. As part of the Climate Watch project, The California Report's Los Angeles Bureau Chief Krissy Clark looked into a whole new approach that leverages "Energy envy."