The Madeleine Brand Show for March 1, 2012

How Mazda's Lorax campaign went awry

The Lorax by Dr. Seuss

Random House

The film adaptation of "The Lorax" hits theaters on Friday, March 2.

Tomorrow, the film adaptation of Dr. Seuss’ “The Lorax” hits theaters. It tells the story of a furry little creature who fights for a forest of made-up plants called truffula trees.

The Lorax — a pint-sized, mustachioed, environmentalist — has been a symbol of the green movement for decades. Mazda hoped he'd lend his eco-credibility to another cause, the Mazda CX-5 SUV. But fans of the Lorax — from parents to environmental advocates — are not pleased.

Guest:

Kate Sheppard, staff reporter for Mother Jones' Washington bureau.


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