The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

How Mazda's Lorax campaign went awry

by The Madeleine Brand Show

34385 full
The film adaptation of "The Lorax" hits theaters on Friday, March 2. Random House

Tomorrow, the film adaptation of Dr. Seuss’ “The Lorax” hits theaters. It tells the story of a furry little creature who fights for a forest of made-up plants called truffula trees.

The Lorax — a pint-sized, mustachioed, environmentalist — has been a symbol of the green movement for decades. Mazda hoped he'd lend his eco-credibility to another cause, the Mazda CX-5 SUV. But fans of the Lorax — from parents to environmental advocates — are not pleased.

Guest:

Kate Sheppard, staff reporter for Mother Jones' Washington bureau.

blog comments powered by Disqus

Enjoy Patt Morrison? Try KPCC’s other programs.

What's popular now on KPCC