The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

How Mazda's Lorax campaign went awry

by The Madeleine Brand Show

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The film adaptation of "The Lorax" hits theaters on Friday, March 2. Random House

Tomorrow, the film adaptation of Dr. Seuss’ “The Lorax” hits theaters. It tells the story of a furry little creature who fights for a forest of made-up plants called truffula trees.

The Lorax — a pint-sized, mustachioed, environmentalist — has been a symbol of the green movement for decades. Mazda hoped he'd lend his eco-credibility to another cause, the Mazda CX-5 SUV. But fans of the Lorax — from parents to environmental advocates — are not pleased.


Kate Sheppard, staff reporter for Mother Jones' Washington bureau.

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