The Madeleine Brand Show for March 8, 2012

Why is #StopKony trending on Twitter?

Joseph Kony

Stuart Price/AP

In this Nov. 2006 file photo, the leader of the Lord's Resistance Army, Joseph Kony answers journalists' questions following a meeting with UN humanitarian chief Jan Egeland at Ri-Kwamba in southern Sudan.

Trending on Twitter this morning: #StopKony.

Kony is Joseph Kony, one of the most brutal rebel leaders in the world. A man who has turned children into killers for his Lord's Resistance Army in Uganda for the last 20 years.

Now a 30-minute documentary called "Kony 2012," put out by an American activist group called Invisible Children, has gone viral and has been viewed at least 32 million times. It's narrated by the group's co-founder Jason Russell.

The film has definitely succeeded in the awareness part. The online video has attracted the attention of celebrities including rapper P. Diddy, Rihanna and Oprah Winfrey — not to mention thousands of young people in middle school, high school and college who are organzining bake sales and viewing parties of the film.

But there are some serious questions being raised about this campaign this morning.

KONY 2012 from INVISIBLE CHILDREN on Vimeo.

Guest:

Michael Wilkerson, reporter for Foreign Policy


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