The Madeleine Brand Show for March 12, 2012

In search of the next Twitter: Tech startups flock to SXSW

"A Conversation with Seth MacFarlane" Panel - 2012 SXSW Music, Film + Interactive Festival

Michael Buckner/Getty Images for SXSW

A panel at the 2012 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 11, 2012 in Austin, Texas.

Indie bands aren't the only ones descending on Austin, Texas for South by Southwest. The mega-festival also draws technology start ups and commercial giants looking to debut their products with the hope of being the next big tech trend.

The festival has even earned the nickname "Spring Break for Geeks," given the droves of tech-savvy twenty-somethings eager to test the newest apps, gadgets and software.

Past years, popular apps like Foursquare and Twitter picked up steam after tech geeks at the conference embraced them. But with the massive deluge of new tech products year after year, finding the next Twitter may be more difficult than ever.

The South By Southwest Interactive festival, as the tech conference is known, also features plenty of odd sights. This year, bloggers have spotted jackets with phone charging ports, roving photo-booths and a game that pits you against a feline friend.


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