The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

In search of the next Twitter: Tech startups flock to SXSW

by The Madeleine Brand Show

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A panel at the 2012 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 11, 2012 in Austin, Texas. Michael Buckner/Getty Images for SXSW

Indie bands aren't the only ones descending on Austin, Texas for South by Southwest. The mega-festival also draws technology start ups and commercial giants looking to debut their products with the hope of being the next big tech trend.

The festival has even earned the nickname "Spring Break for Geeks," given the droves of tech-savvy twenty-somethings eager to test the newest apps, gadgets and software.

Past years, popular apps like Foursquare and Twitter picked up steam after tech geeks at the conference embraced them. But with the massive deluge of new tech products year after year, finding the next Twitter may be more difficult than ever.

The South By Southwest Interactive festival, as the tech conference is known, also features plenty of odd sights. This year, bloggers have spotted jackets with phone charging ports, roving photo-booths and a game that pits you against a feline friend.

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