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Author Jon Ronson.

Jon Ronson is the author of "The Men Who Stare at Goats" and "The Psychopath Test." For his latest effort, he fixes his gaze on how people try to control information online.

The project is called "Escape and Control." It's a series of short web documentaries. Ronson delves into how corporations and governments try to use the Internet to influence public opinion. He also looks at how videos go viral and whether or not that kind of success can be planned.

Guest:

Jon Ronson is the author of "The Men Who Stare at Goats" and "The Psychopath Test."