In recent years, Republican policies on immigration, among other issues, have turned off some Latino voters. Michael Madrid, a GOP political consultant, discusses how Republicans can make their message more appealing.
Romney has taken a hard line stance on immigration, stating that Arizona's controversial immigration law should be the model for the whole country and that he would veto the Dream Act in its current form. Madrid shares his thoughts on how Romney can better spin these positions and his relationship with Latino voters.
He also elaborates on why George W. Bush was successful in garnering 44 percent of Latino voters in 2004, and how current candidates can borrow from the Texas Republican approach to immigration.
Michael Madrid is a Republican political consultant in Sacramento.