The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

Republicans' strategy for drawing in Latino voters

by The Madeleine Brand Show

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Republican strategist Michael Madrid shares his thoughts on how the party can reshape its image with Latino voters. John Moore/Getty Images

In recent years, Republican policies on immigration, among other issues, have turned off some Latino voters. Michael Madrid, a GOP political consultant, discusses how Republicans can make their message more appealing.

Romney has taken a hard line stance on immigration, stating that Arizona's controversial immigration law should be the model for the whole country and that he would veto the Dream Act in its current form. Madrid shares his thoughts on how Romney can better spin these positions and his relationship with Latino voters.

He also elaborates on why George W. Bush was successful in garnering 44 percent of Latino voters in 2004, and how current candidates can borrow from the Texas Republican approach to immigration.


Michael Madrid is a Republican political consultant in Sacramento.

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