The Madeleine Brand Show for April 4, 2012

Will the release of Titanic 3D be a new business model for Hollywood?

Still from Titanic

Leonardo DiCaprio and Kate Winslet in "Titanic."

Titanic is back on the big screen. The James Cameron blockbuster returned to theaters Tuesday night in 3D to coincide with the 100th anniversary of the sinking of the Titanic. When the film was released in 1997, it smashed all box-office records at the time, bringing in $1.8 billion dollars in global ticket sales.

The film's success set a trend for studios to bank on big-budget blockbuster hits. Now Hollywood insiders are looking to the 3D re-release to see if it will be a trend-setter, paving the way for a lucrative new business model.

Last year, the success of The Lion King in 3D led studios to plan a slew of 3D re-releases of popular films from their archives, with Titanic being the most high-profile. Finding Nemo, Jurrasic Park, Top Gun and a number of other Disney and Pixar films are slated for a 3D release this year.

But while studios convert films to 3D, Titanic is already preparing for a release in 4DX, an "all-five-senses immersive cinematic experience that puts audiences into a film's environment with motion, wind, fog, lighting and even scent-based special effects." We're not sure whether an iceberg will be involved.

Guest:

Rebecca Keegan, writes about film for the Los Angeles Times. She's also the author of "The Futurist: The Life and Films of James Cameron."


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