The Madeleine Brand Show for April 11, 2012

Campaigns strive to win over Latino voters

California Voters Participate In The State's Pivotal Primary

David McNew/Getty Images

Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California.

Latinos are the fastest growing voting demographic in America. That means campaign strategists on both sides are working hard find out what they want and how to reach them.

Latinos may be key in actually choosing the next president, especially in southwestern swing states.

So who are these elusive Latino voters? Reporter Monica Ortiz Uribe of the Fronteras Desk figured she knew one good place to look. She interviewed her own family.


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