The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California.
Hosted by Madeleine Brand
Airs

Campaigns strive to win over Latino voters




Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California.
Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California.
David McNew/Getty Images

Listen to story

04:13
Download this story 2.0MB

Latinos are the fastest growing voting demographic in America. That means campaign strategists on both sides are working hard find out what they want and how to reach them.

Latinos may be key in actually choosing the next president, especially in southwestern swing states.

So who are these elusive Latino voters? Reporter Monica Ortiz Uribe of the Fronteras Desk figured she knew one good place to look. She interviewed her own family.