The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

Campaigns strive to win over Latino voters

by Monica Ortiz Uribe, Fronteras Desk | The Madeleine Brand Show

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Voters go to the polls for Super Tuesday primaries in the predominantly Latino neighborhood of Boyle Heights on February 5, 2008 in Los Angeles, California. David McNew/Getty Images

Latinos are the fastest growing voting demographic in America. That means campaign strategists on both sides are working hard find out what they want and how to reach them.

Latinos may be key in actually choosing the next president, especially in southwestern swing states.

So who are these elusive Latino voters? Reporter Monica Ortiz Uribe of the Fronteras Desk figured she knew one good place to look. She interviewed her own family.

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