The Madeleine Brand Show for May 4, 2012

Has Hollywood embraced debuting big budget films overseas?

Britain Marvel Avengers Assemble Premiere

Joel Ryan/AP

U.S. actor Robert Downey Jr. arrives for the European Premiere of 'Marvel Avengers Assemble', at a west London cinema, Thursday, April 19, 2012.

It's possible that you've heard the phrase, "America First," it was the name of a post-World War II isolationist political party. But "America First" has also referred to a long-standing policy in Hollywood.

Movies open in the U.S., and then weeks, or even months later, they're rolled out across the rest of the world.

Lately, movie moguls have turned this tradition on its head. For example, the big budget film, "The Avengers," opens stateside today, but it has been showing in foreign theaters for weeks, earning almost $300 million.

Madeleine Brand speaks to John Horn, staff writer for the Los Angeles Times.


John Horn writes for the L.A. Times.

blog comments powered by Disqus