The Madeleine Brand Show for May 15, 2012

TV execs showcase new shows in hopes of big payday

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Iconic Hollywood sign

This week marks 'Upfront Week' in television, the time when network executives showcase next season's lineup for prospective advertisers.

'Upfront Week' allows marketers to buy television commercial airtime several months before the official television season begins. And there's a huge amount of money at stake. Industry insiders expect the four-day event to lead to more than $9 billion in advertising revenue — even though 32 shows introduced during last year's 'Upfront Week' didn't even make it to the fall schedule.

Networks are focusing on comedies, according to early lists of shows. NBC has a show called "Animal Practice," featuring a monkey named Dr. Zaius, and Fox has a new venture with former Office alum Mindy Kaling.

Madeleine talks to Brian Stelter, media reporter for the New York Times.


Brian Stelter, media reporter for the New York Times.

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