Pasolivo Olive Oil
Containers of Pasolivo Olive Oil, manufactured in Paso Robles, California
In major olive oil consuming countries, such as Italy, Spain and Greece, people are cutting back or switching to other, cheaper oils. Couple that with a bumper crop of olives in Europe, and prices have fallen to 1995 levels. California is hoping to convince consumers that like wine, the California oil is as good or better than stuff shipped from the old world.
Steve Proffitt, KPCC Producer.