The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

Apple hosts developer's conference starts today

by The Madeleine Brand Show

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San Francisco, UNITED STATES: People wait in line for the opening day of the Apple Worldwide Developers Conference 2007 (WWDC 2007) at the Moscone Center in San Francisco 11 June 2007. ROBYN BECK/AFP/Getty Images

If you tried visiting the Apple store on-line this morning, you might have found it temporarily down. Visitors were greeted with this cryptic message: "We'll be back. We're busy updating."

Siri doesn't have any answers.

But the answer may lie at the George Moscone Convention Center in San Francisco which, starting today, will host Apple's Worldwide Developer's conference.

Pete Cashel, tech editor of mashable.com, joins the show to share some insights into Apple's conference.

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