The Madeleine Brand Show

The Madeleine Brand Show is a daily, two-hour program that looks at news and culture through the lens of Southern California. Hosted by Madeleine Brand

Tesla rolls out all-electric sedan this week

by Alison van Diggelen, The California Report | The Madeleine Brand Show

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Tesla's Model S electric car on display during the second press preview day at the 2012 North American International Auto Show in Detroit, Michigan. STAN HONDA/AFP/Getty Images

Tesla Motors is set to release its new all-electric sedan this Friday.

The Model S is the second car to be released by the Silicon Valley auto company. It's billed as a slightly more affordable alternative to their ultra-sleek, but ultra-expensive electric sports car — the Tesla Roadster. But there's more riding on the success of this new sedan than just the fortunes of a single auto company.

The California Report's Alison van Diggelen says they hope to revolutionize the electric car market.

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