The Madeleine Brand Show for June 22, 2012

Disney-Pixar's 'Brave' a boon for Scottish tourism?

Disney-Pixar's 'Brave'

Disney-Pixar's 'Brave' debuts this weekend and has been tied to a multi-million dollar tourism campaign with Scotland's board of tourism, VisitScotland.

It's summer blockbuster season, and one of the most anticipated movies opens today. The new Disney-Pixar film Brave tells the story of a Scottish princess rebelling against her royal upbringing.

Brave is expected to rule the box office this weekend. And it's hard to know who's more invested in its performance, the movie studio or the country of Scotland, which has tied a multi-million dollar tourism campaign to the film.

Joining the show is Mette Friis of the country's tourism bureau VisitScotland.

Guest:

Mette Friis is with the country's tourism bureau VisitScotland.


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