There's a reason that it's known as THE TALK. It's perhaps one of the most important conversations a parent can have with a child. It's also one of the most daunting. The sex talk strikes a deep fear in many moms and dads, but it doesn't have to be that way. That's what Deborah Roffman argues in her new called "Talk to Me First: Everything You Need to Know to Become Your Kids' "Go-To" Person about Sex."