Clive Rose/Getty Images
Ryan Lochte (R) of the United States and Kosuke Hagino of Japan react after Lochte won the Final of the Men's 400m Individual Medley on Day 1 of the London 2012 Olympic Games at the Aquatics Centre on July 28, 2012 in London, England. Many people online complained that NBC chose to air the event on tape delay instead of live.
#NBCFail — that's the Twitter hashtag critics of NBC's Olympics coverage are using. In the age of social media, NBC now has millions of television critics who make their opinions known about every aspect of Olympics coverage instantly.
Over the weekend there were lots of complaints about NBC's tape delays and spotty live streaming. The online complaints focused Saturday on NBC's decision to air the marquee swimming event won by American Ryan Lochte on tape delay in prime time, and Friday on the network not streaming the opening ceremony online. Sunday's critics started early: people wondering why the U.S. men's basketball team's opening game aired on a cable network while women's cycling was shown on NBC.
The conversation is so active that NBC's executive producer of the games, Jim Bell, took to Twitter to answer critics and even change the way NBC is doing something in response.
Our Marketplace friend Heidi Moore also weighed in with a story for The Guardian where she details how she used "anti-internet-censorship technology" so she could watch the BBC's Olympic coverage instead of NBC.
The Associated Press contributed to this report.
Heidi Moore, Marketplace's New York bureau chief